![]() Engagement on WeChat Channels Screenshot of a WeChat Channel video added to a WeChat Official Account page How can overseas brands use WeChat Channels in Chinese market?įor overseas brands entering Chinese market, the most important function of WeChat Channels is to bring more traffic to the brand and reach more target groups. Users can click on “Like”, leave comments, or share to Moments or their friends via chatting, and even put it in the article page of WeChat Official Account. Accessing WeChat ‘Channels’ under ‘Discover’ optionĬontent on WeChat Channels are mainly short videos, shorter than 5 mins. It falls right below WeChat Moments, and is very convenient for users to click into. It is located inside WeChat and you can access it from the ‘Discover’ option. What are WeChat Channels? What content can be posted on WeChat Channels?Īs a competitor of Douyin, WeChat Channels is a short video platform. Along with that, even Chinese marketing agency are set to design marketing plans that involve this feature of WeChat. ![]() As WeChat has more than 1.1 billion Monthly Active Users, WeChat Channels have a super large scale of traffic, so most of the major brands that operate in China have been setting up accounts on WeChat Channels to seize the opportunity at the very beginning. It displays as a strategic product to compete with Douyin (Tik Tok in China). Recently, WeChat is vigorously promoting its new content platform ‘WeChat Channels’. ![]()
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